Arguing the Point Effectively: Why Most *nixed Marketing Attempts Fail.
by thomas on May.12, 2009, under Alternative Perspectives, Overlooked Pop Culture, Unix
Thomas Holbrook II | *NIXEDBLOG 3.0
Related:
LXer: you tell ‘em: The Thin Line Between Victim and Idiot.
Nuxified.org: Linux is not an OS
I agree that if a person knows they have a choice and they refuse to open their minds, they are no longer a victim. That makes the individual who is no longer a victim foolish. What I am going to do shortly after this post will probably surprise a few advocates of freedomware (those who market Linux and other technologies from the bazaar model of development). Shortly after publishing this post, I will hopefully have a dual booting situation on at least two computers. The second OS of course would be a distro of my choosing (hint: one of them will have the very distro currently being evaluated during the Distro Journey). The first OS will be a scenic detour for the Distro Journey that I’m taking. You see, I plan on evaluating the release candidate of Windows 7.
Did that make you, the reader, puke yet? If you either don’t care or prefer Microsoft products, I’m sure you won’t be losing any sleep over it. People like Ken Starks, Carla Schroder, and others may be getting a bit nauseous right about now. It would probably make the people in question lose whatever meal they had just consumed if I were to tell that, yes, I have also run VIsta. Now doesn’t it go against the title of the website, publication, and blog to run Windows at all, let alone Windows 7 and Vista?
Before I get into that, I read the very thing that needed to be said for a long time. Starks is right. It’s all too convenient to blame virus writers and overall “evildoers” for slowing down machines across the world and turning power houses into glorified paper weights. The one thing he’s trying to spark and the one thing I tried to ask in the previous post is for people to stop being mentally lazy. What got more interesting was when I came upon this discussion at LXer. One of the comments that especially intrigued me was the following from Azerthoth:
I’m one of those poor ‘forced to use windows at work’ with the random linux based system here and there. I’m not talking about needing windows for $APP, I mean that the computers and all networks connections are under configuration control, dont have proper key token, no network for you … period.
As to the rest thats going on, juvenile competitive urination for distance.
Okay dude. Let me see if I’ve got this right. Just because a discussion has become intense, it’s become juvenile. Come on! It’s people stating their opinion. By setting aside my own preconceived notions for just a second, I can realize and appreciate that there are multiple perspectives to the issue at hand. Ken Starks being the Texan that he is, prefers being blunt and to the point when he speaks of advocacy. Caitlyn Martin on the other hand prefers a more indirect approach (you know, the soft warm version of diplomacy… now if only politicians could adopt that concept…. *sigh* that’s another post for another day I suppose). There’s two different points of view here, and both have their strengths and weaknesses.
The strong points of being straight to the point, blunt, and might I add, a great blogging style is that an audience can be had quite quickly. Remember the teacher who took away the kid’s Live CD’s? That hit Slashdot, and normally, what Starks does never reaches the front page of that site. He pushed all the right buttons in that post of his, but he also pushed some of the wrong buttons, which brings us to the weakness of being straight to the point, blunt, etc. A friend of mine once said that honesty isn’t always the best policy. In the middle of defending his very life being attacked (and that’s what advocating Linux and other similar software is to the man… his very life), he proceeded to blast teacher’s union. Well, whether the comments were true or not is irrelevent. Some people jumped on board and the story spiraled around the net faster than the latest worm. Some people agreed, others disagreed, and some even thought that Starks was performing a character assassination. Let me tell you, the whole thing caused quite a bit of tension. Of course Starks has a brain and uses it quite well. Otherwise, he wouldn’t have clarified things after the whole thing went viral (and he didn’t expect that happen by the way). With that in mind, let’s talk about another way to advocate freedomware.
Another way to raise awareness is simply by talking about it in a nice friendly manner, especially in such a way as to not offend people. There are some strengths to that approach, believe it or not. Sometimes all it takes is to casually introduce something to someone. I introduced Linux Mint to a few friends of mine at McDonalds, and they liked the 3D effects. They thought it was pretty darn cool. Sure, the people around you may not run it, but they’ll have at least heard of it. The problem with this approach is that relying on it too much can make one afraid of confrontation per se. There could be an opportunity to proliferate freedomware among the masses, and yet it’s passed up, because the fear of offending somebody is too great. It’s sort of like raising a child. You can’t reason with a two year old, because they don’t quite understand everything just yet. Sometimes it’s okay to lightly tap their hand and in a stern voice tell them, “No!” What if the child cries? So be it. It’s called discipline for a reason. So what’s the point?
Sometimes it’s best to stay back and be the diplomat of sorts. This can help ease tensions between different groups as well as gather ideas for projects that could very well suceed. Picking battles is very important, but when an obvious one comes down the line, it’s important to recognize it as such and run full on into the fray instead of meekly standing on the sidelines hoping that nobody gets offended. Confrontation doesn’t always mean somebody’s attacking you. Sometimes, it simply means you’re being challenged to either overcome an obstacle, improve yourself, and quite possibly both at the same time. The challenger does what they do because they know that the challenged is very intelligent, and has much potential. So how can one leverage both styles effectively?
Before I get into that, I want to briefly comment on Danijel Orsolic’s piece on Nuxified.org, which is the second link in the related section of this post towards the top. He’s arguing that Linux is not an OS per se. Here’s what made his article really stand out:
Who is right and why? Who will ever be right and why? Who can ever have a final word in this mystical thing we call “Linux” and why? How can that even be possible when what we call Linux in reality is a market, not a single organization, not a hierarchy, but a fundamentally decentralized market of actors each with different interests, different needs and different preferences.
I have no faith at all in the Linux unification cause as much as I don’t have faith in command economies such as those in the soviet union. They never work.
The sooner we stop dreaming about it probably the better. Instead of endlessly pushing for the impossible, each distribution should realize that they are a project of providing a unique operating system, not merely some sort of a “subset” of a larger OS, with all of the implied responsibilities and false obligations that come from that. They should focus on providing their own particular operating system experience, NOT the “Linux experience”.
So in other words, Ubuntu should simply be called Ubuntu, not Ubuntu Linux or Ubuntu GNU/Linux. Linus Torvalds himself believed that the maker of an OS that used the Linux kernel as its core should be able to call the OS whatever they wanted. The one thing that I liked about the existence of multiple distros is the fact that there are so many choices. I disagree with Orsolic’s point of view that calling something a distro is a bad thing. A distributed operating system consists of different components from different projects, and are thus not all done in-house so to speak. On the other hand, I have felt for quite some time that Linux is a layer of sorts. It’s not the kernel that saves the day (though having decent drivers built into it helps quite a bit). It’s the software running on top of the kernel that determines whether the day is productive or a giant headache. I do agree with the notion that Ubuntu should not be seen as “The Linux.”
So what are the pearls of wisdom in Orsolic’s article and how does it relate to the discussion on LXer that appeared to turn into a peeing for distance contest at first site? Danijel is presenting a different point of view, and that is the key to understanding why most marketing attempts fail. Remember Tux500? In ways, it did succeed, but in a way it failed as well. How so? Hint: Some major sites/publications refused to talk about it for starters. Others accused Starks of being a thief, despite the fact that it was Bob Moore’s original idea. In addition to that, too much noise filled the room so to speak. I did something that sounded great at the time, but I also learned from my mistakes.
I went to Distrowatch and sent a press release I personally wrote to every distro site on the Top 100 list. I had Bogdan correcting an type-oh I made at the bottom of the document I sent, someone from Fedora getting grumpy with me (“Stop spamming! Grrrrrr!”), Ladislav himself not liking the idea, and everyone else pretty much ignoring me.
All throughout, I noticed the one thing that bothered me. People from other parts of the world kept thinking that it was a waste of time and money. I found that to be ironic considering that American citizens are often considered to be close minded and ignorant. The reason why Tux500 was not a complete success was because too many people had closed minds about the whole affair. It’s also the very reason that most marketing efforts equal epic fail.
Dell could do better on their Ubuntu offerings, but they probably won’t in reality. Why? Microsoft software is their true bread and butter. It always has been, so why would the upper crust of that company change their ways now? The upper crust is full of close minded people who don’t see an opportunity that you and I may see. That’s the issue at hand. By marketing something, an argument is being made. In a debate, whether formal or not, it is important to understand all sides of any given issue.
Ken Starks ran a personal business of his before, and when an Internet worm blasted through his computer network, it cost him. He made the switch to a Linux-based platform so that he would no longer have to deal with antivirus software. He has experience that proves that Windows sucks in so many ways. His experience pretty much ends with XP as far as I know, which brings this whole thing full circle.
I started by declaring that I was going to run Windows 7 and seeing how everything would work out. Yes, I did the blasphemous thing by running Vista, but let me tell you something. When I say Vista sucks, I can explain why it sucks. I have personally seen the difference in performance between Ubuntu and Vista. Ubuntu wins hands down. Any distro would win hands down, because the ridiculous hardware requirements of Vista. Why the hell would I need 1 GB of RAM for an OS to begin to run halfway decently? XP could run just fine and dandy on 256 MB of RAM, yet Vista calls for 512 minimum? DRM is hardware intensive for certain, is not? Let me take one more detour here, and hopefully you’ll understand what I’m saying.
A friend of mine was giving me links pertaining to artificial sweetener. I ran upon a website that was all for them. The person disagreed with the arguments made, but told me that it was important to get all sides of an argument before drawing conclusions of my own. So if my experience with Windows 7 completely blows, I’ll be able to state exactly why it does so, and don’t tell me that freedomware developers haven’t influenced Microsoft developers. They have. Windows explorer in Vista reminds me of Konqueror in KDE to an extent. Each install contains a “Users” folder, and each user has unique folders such as Documents, Music, Downloads, and more. Tell me that they aren’t being influenced by freedomware developers. Trust me, they are.
By knowing multiple sides of any given argument, anything can be marketed in a more effective manner. That means reading things that may make you sick to your stomach, and coming up with effective rebuttals. That means looking past the appearence of a peeing for distance contest on a discussion forum and noting the difference of philosophy, taking what’s useful to you, and setting aside the rest for future reference. Testing Windows 7 does not make me a shill for Microsoft. Keep in mind that Microsoft as a company will use products from other companies to better understand their competition. The difference is that I’ll be honest in my assessment while the white collar individuals from Microsoft may distort reality, facts, and other forms of evidence to make it look like Windows is the superior choice when in reality it is not.
May 12th, 2009 on 7:20 pm
Good article. I for one did not puke nor had any particularly uncomfortable reactions to your trying out Vista and Windows 7. I tried Vista myself, and even considered using it as my primary OS. Few days ago I even downloaded Windows 7 RC which MS is “generously” giving out for a free trial till early 2010 and plan on trying it out in a VM at least.
Partly I was encouraged by a friend who did the same (and is also a voluntaryist like me btw
and partly it’s because I no longer believe in the Free Software purism as it’s presented by the FSF. I’ve evolved my thinking on that a bit recently, but it’s too big for this comment and I’ll probably write more about it in one of the future articles. Suffice it to say, if FSF is promoting freedom, they’re hugely missing the point. They’re hacking a branch at the tree of tyranny, and rather clumsily so at that.
Btw, I didn’t say calling something a distro is bad really. My main point was that calling all distros at once as if they were a single thing is clumsy and leads to bad marketing. That said, I’m not being terribly religious about that point. I just wanted to throw an alternative point of view out there so if there are people out there who think the same way they have another article to link to for explanations.
I don’t necessarily expect to start a movement within the amalgam of Linux enthusiasts, devs and advocates towards this “new” way of marketing that I have in mind, if nothing then because I have a larger cause than that.
But that larger cause has changed my thinking and it’s influencing how I see the technology world in general and the FOSS world specifically. And I feel it gives me a perhaps somewhat unique perspective that I can use to produce some intriguing articles. So I’m doing that.
Thanks for being open minded!
Danijel
May 12th, 2009 on 7:56 pm
I’m glad you liked it. Feel free to promote this post everywhere you go. I’ve got to say that I’ve seen quite a few blue screens and had to reinstall once just to get the RC of Windows 7 to behave properly. I’m in the middle of updating at the moment and will add the other protection software (anti-virus) a little bit later. The 64-bit edition is finding my hardware quite well, which is a good thing. Unfortunately, the Blue Screen of Death is alive and well so to speak.
May 13th, 2009 on 12:14 am
I followed a link from The Beez to this site and I really wanted to read what you have to say. . . But small white text on a black background is too hard to read. I might copy the text and read it offline.
Regards
May 13th, 2009 on 12:34 am
Darn. And I thought the theme was cooler than all let out.
What I may wind up doing is posting future posts on my Blogger blog as well since it’s black text on a white background.
May 13th, 2009 on 11:08 am
@First Time Post
I think the theme looks nice. maybe its your browser?
May 13th, 2009 on 10:49 pm
@mFreak: Hey Carlos. How’s it going? I do like the theme a lot, but in all fairness, there are people who get eyestrain with the wrong combination of colors. This theme would probably give my mom a headache as well. If there aren’t too many people who object to the theme, I’ll keep it. Otherwise, I’ll see if a custom WordPress theme can’t be made based on the layout of this theme.
May 20th, 2009 on 5:06 pm
Just an FYI – That myth about Vista having performance issues because of “DRM” has long been beaten to death. It’s blatantly, provably false, and repeating it doesn’t do anyone any favors. Sure, Vista had its issues and higher system requirements than the previous version (as every version of Windows has, except for Win7). But what it doesn’t have is one bit of DRM code that affects anything unless you specifically choose to play DRM’d content with a *player* that implements a DRM scheme.
Anyway, good luck with the Windows 7 RC. I look forward to reading your thoughts on it.
May 21st, 2009 on 1:26 am
@Brandon: Then perhaps it would be a great idea to post links proving your point. Why in the world would an OS require at least 512 MB to barely run? That makes no sense, unless the OS was designed to be very paranoid about what you do. Also, I’ve actually talked to someone who was a beta tester for Vista. Guess what upset them? Adding DRM to the OS right before releasing it to retail. That’s not a good way of treating beta testers. Also, think about it. Why would the hardware requirements be so high in the first place? Even XP’s requirements were tame compared to Vista’s?
May 21st, 2009 on 7:41 am
Brandon, Let’s take a minute and talk about this.
That myth about Vista having performance issues because of “DRM” has long been beaten to death. It’s blatantly, provably false, and repeating it doesn’t do anyone any favors.
Depends on who you talk to. I belonged to an online gaming club up until my duties at The HeliOS Project would no longer allow me the luxury. These guys were hard core MS guys and I would be shouted down over the LAN constantly when I brought up a feature of Windows that sucked. It was all in good fun so no feelings
were hurt however these guys lived for their games and they would never think of switching to Linux because the gaming industry hasn’t caught up with us yet.
They would never think of moving back to Vista either…the club moved back to XP after two weeks. The intermittent graphics stoppages were more than an inconvenience, they made internet game play impossible. Vista sweeps the system 30 times a second by means of the DRM embedded. You as a regular user may not see any difference and as an individual game player, it might not make any either. However I have seen first hand how Microsoft has crippled game play over the Internet with Vista. That it has made an impact is understating it…and no where near false.
However that isn’t even the real point. The real point being:
But what it doesn’t have is one bit of DRM code that affects anything unless you specifically choose to play DRM’d content with a *player* that implements a DRM scheme.
That’s like saying “sure there’s a wolf walking amongst the heard but he hasn’t eaten anyone…yet.”
Brandon, DRM was born at 2:30 in the morning via the DMCA. It was passed stuffed in the middle of some farm subsidy bill so the American People would not see it and raise hell. Congress knew their actions were a direct result of taking filthy money from Hollywood lobbyists. DRM allows anyone Microsoft makes a deal with to stomp around inside your computer and do pretty much anything they want. Don’t think I’m some wild-eyed zealot…I mean I am a wide-eyed zealot but in this case that doesn’t matter. What does matter is that you’ve become comfortable with other people co-owning your computer. Brandon, have you read the EULA for MS Operating Systems? I am somewhat of a student of them and I promise you…If you ever tried, as a regular business person to put such restrictions on your products or services, law enforcement would have you shut down inside a week.
Look, I didn’t come here to start an argument with you…I want you to realize who you are defending. You are defending a company that has co-opted your trust and loyalty. Hey you want to game? Use XP. You want to actually own your computer again? Email me and I will personally get you on the right road.
helios
May 21st, 2009 on 10:22 am
Brandon, I do hope you’re still reading this blog. I sent an e-mail indicating a possible bug with the RC of Windows 7. It was another way of confirming that you were who you said you were. I know you’re a busy person, but please take what helios has said into account as well. Again, I ask you, why in the world would an OS need 512 MB of RAM at minimum to (barely) run on any machine at all? Even XP would run just fine on a system with 128 MB of RAM. Why in the world would an OS need 512 off the bat?